Apple to debut 'Apple Intelligence' at WWDC and here are the features it powers

Written on 06/08/2024
Taylor Bell


Apple is going hard into AI.

AI SUMMARY:

  • About half of Apple’s WWDC’s keynote presentation is expected to cover AI features.
  • The company will debut its new AI system called “Apple Intelligence” at the event.
  • Users will need to opt-in to use the firm’s AI features.

Although Apple has been late to the AI ​​race, the company has been working on various AI features in its products. At WWDC, we will probably finally see the fruits of the company's efforts. A new report says that about half of next week's presentations will be AI-focused and revolve around the tech giant's new AI system.

Bloomberg's Mark Gurman outlined everything Apple plans to announce at its WWDC event on June 10. At the event, the Cupertino-based company will reportedly unveil a new AI system it's calling "Apple Intelligence." It will be available on the iPhone 15 Pro and iPhones released this year, as well as iPads and Macs with M1 chips and above. AI will be available in the latest versions of iOS, iPadOS, and macOS.

Apple Intelligence will support a range of AI features that users will need to opt-in to. These features will be positioned as beta releases and will focus more on productivity features than things like image and video generation. Apple has also partnered with OpenAI to create chatbots like ChatGPT. Additionally, these AI features rely on either on-device or cloud-based processing, with the new operating system using algorithms to determine the best approach for each task.

What Features will be announced?

 

Despite being a late entrant into the AI ​​race, Apple has been working on various AI features for its products. At WWDC, we will probably finally see the fruits of the company's efforts. A new report claims that about half of next week's presentations will be AI-focused and will revolve around the tech giant's new AI system.

Bloomberg's Mark Gurman outlined everything Apple plans to announce at its WWDC event on June 10. At the event, the Cupertino-based company will reportedly unveil a new AI system it calls "Apple Intelligence." It will be available on the iPhone 15 Pro and iPhones released this year, as well as iPads and Macs with the M1 chip and later. AI will be available in the latest versions of iOS, iPadOS, and macOS.

Apple Intelligence will support a number of AI features that users will need to opt-in to. These features are positioned as beta releases and are focused on productivity features rather than things like image and video generation. Apple has also partnered with OpenAI to create chatbots like ChatGPT. Additionally, these AI features rely on on-device or cloud processing, with the new operating system using algorithms to determine the best approach for each task.

Recent AI announcements include AI-generated emojis and new photo editing features that can create custom emojis to represent words or sentences you type, while the Photos app uses the technology to make it easier to remove objects from photos and enhance images.

Other announcements


Although not an AI feature, Apple is expected to announce something about safeguards to protect security and privacy. The company has not recommended the use of cloud servers in the past, but it plans to use this technology for its AI. The company will talk about the security features of the chips it uses in its data centers. The company will also provide a report that it does not create user profiles based on customer data, nor does it read or sell data.

The company is also expected to make non-AI-related announcements, such as a new password management app and app updates. The event is primarily software, so there will likely not be any hardware announcements.

WWDC is scheduled to begin on June 10 and run through June 14. The keynote will begin at 1 PM ET and will be streamed live on YouTube.