Google announces surprise event for Aug. 13 — Pixel 9 and Pixel Watch 3 expected

Written on 06/25/2024
Taylor Bell


Google typically unveils its next-generation devices in the fall. But this year, that window appears to have been brought forward, with the company's next "Made by Google" event set to take place on August 13 at 1 pm ET.

Google hasn't shared specific details about the upcoming announcement, but the invitation states that the company will "showcase the best of Google AI, Android software, and the Pixel device portfolio." This year's event will break with tradition and take place at Google's headquarters in Mountain View, California, instead of the usual Pixel launch venue in New York City.

Based on rumors and the release pace of Google's existing devices, we can expect details to be announced about the Pixel 9, the next version of the Pixel Fold, a new Tensor chip, a third-generation Pixel Watch, and possibly updates to the Pixel Buds. And given the company's focus on AI at Google I/O in the spring, it's virtually guaranteed that we'll see some new machine learning-based features as well.

It's unclear why Google brought up the launch of its next product to August 13, but between that event and rumors of an upcoming Galaxy Unpacked event, it's shaping up to be a busy summer for gadget fans.

Last year's Made by Google event took place in October, where the company unveiled the Pixel 8 and Pixel 8 Pro, as well as the Pixel Watch 2. So, it's been a few months, but we've already gotten our first look at the Pixel 9, Pixel 9 Pro, and Pixel Watch 3. The rumored Pixel Watch 3 XL and Pixel 9 Pro XL are also expected to be demonstrated at the event. We also got a look at the rumored Pixel 9 Pro Fold, the successor to last year's Pixel Fold.

Google announced a ton of AI features and initiatives earlier this year. The event will likely showcase even more examples and show how they work on these new hardware devices. For example, we could look at new AI features in Android 15, such as enhanced Circle to Search, real-time fraud alerts, and TalkBack.

Google pulled a surprise with its product announcements this year. Most people expected the Pixel 8a to follow the pattern of previous releases and show up at Google I/O. Instead, the mid-range phone showed up a week early.